Whether it is an extra income or our main source of income, opening a blog or creating online content may seem like a task with little economic prospects behind it, but if the right advice is followed and the right strategy is applied, it is possible to earn money (and a lot of it). ) with this type of work. And if not, tell Sinem Günel, a young woman who lives in Vienna (Austria) and who, as Business Insider has been able to verify, has managed to earn up to more than 10,000 euros a month and has more than 60,000 followers online.
This young woman’s story begins with writing online content more as a test and as a hobby from which to earn an extra monthly tip than as a serious job. She began her journey during her university years and, after earning little money from her publications, she decided in 2020 to dedicate herself to it full-time, at which time she made the financial leap to the monthly amounts that she manages to earn in the present.
As it did? Well, by applying three tips that are very easy to follow and that will allow you to monetize any type of online content, not just articles published on blogs or specialized websites. Here we collect them and explain them.
Three tips to monetize online content
The first thing to do is a topic or area that interests your audience and potential readers. This young woman discovered that both the commitment that the creator creates with the content that he produces and the one that generates a relationship with the public depends on the topic that can be covered.
Günel discovered in his career that articles on history or crimes are good examples: they do not have great reactions or comments, but if the subject is well written and fundamental, they are writing niches that tend to generate a lot of money, since they attract more attention. reading time is longer. Quality prevails over quantity.
The second step is, inevitably, to understand our audience. Günel advises applying the error-proofing technique: writing and seeing what impact the article generates on our audience to subsequently adjust the content. For her, what works best are structured and organized articles.
Finally, you have to know how to use content creation platforms. Günel uses Medium and, furthermore, he manages to get much more benefit from it than just using this platform as a website where he can publish articles. She also takes advantage of it to promote other types of content that she herself generates, attracting herself to the public. Although she uses this platform, it is true that this logic can be applied to any other platform or social network.