Once the coronavirus restrictions have been overcome, tourism at Christmas is once again close to the figures of the pre-pandemic period. Barcelona and Madrid, followed by Seville, Malaga and Valencia, are the Spanish destinations preferred by international tourists to enjoy the Christmas holidays, according to the latest study by Booking.com, the reservation platform.
Specifically, Barcelona occupies seventh place in searches worldwide, climbing two places compared to those registered in 2021 and, although Madrid loses five places, it remains in the ‘top 20’ of the ranking by standing in eleventh position.
By country, the French choose to visit Barcelona as their first destination in national territory, as well as the Italians, while the Danes opt for the coast of Malaga on these dates and Las Palmas de Gran Canaria is more interesting for dreams.
In addition, global travel data indicates that the most popular regions for these dates are Paris (France), London (United Kingdom) and Dubai (United Arab Emirates). Vietnam is the destination that has aroused the most interest lately among international tourists, as several of its cities are in the ‘top 30’.
On the other hand, Booking points out that the Spanish continue to bet on national tourism for these holidays, since Madrid remains at the top of the ranking among the most sought after destinations and is followed by Barcelona and Seville (the two cities go up one position compared to 2021) and Granada (down two). Internationally, London, Paris, Andorra, Lisbon and Porto (Portugal) are among the favorite cities for nationals.
Follow the priority of traveling but with better Quality-Price
The Booking.com study suggests that seven out of ten people will continue to prioritize their vacations, while looking for better value for money, since more than half (56%) plan to save even more than in the past when traveling.
That is why 64% are thinking of adjusting their travel budget more and taking advantage of the best dates to travel: doing it during the week or taking vacation days in the low season, among others.
As regards reservations in advance, while ‘millennials’ will organize more last-minute trips (53%), older generations will choose to plan ahead to get a good deal, that is, 60% of the generation X and 54% of the ‘baby boom’.