A pop-up was opened at TSUM to coincide with the premiere of the eight-episode psychological drama “Ballet” produced by Sergei Bondarchuk and Alexei Kiselev’s Studio Videoprokat and the Wink video service. The guests at the event were Evgeny Sangadzhiev, Alexey Kiselev, Marusya Fomina, Vladimir Varnava, Anastasia Vinokur, Ildar Tagirov, Alexander Gorchilin, Anton Rival, Natalya Kanevskaya, Olga Sutulova, Anastasia Koretskaya, Asya Reznik and others.
The cooperation between Ballet and TSUM began at the filming stage, when the costume designers developed images for the characters in the series. The opening of a new space was a logical continuation of the association.
Inspired by ballet rehearsal rooms, the pop-up presents a special collection of t-shirts produced by the Borne Bourgeois brand, similar to ballet dancers’ training uniforms. The creative team of “Ballet” has developed images from a photo session inspired by the project, especially for the pop-up window. In two weeks (until May 31), each visitor to the space will be able to put her name on T-shirts with images and slogans based on the series and even create her own design.
As a reminder, there is a new addition to TSUM: now the first floor of the department store features products from two Italian brands: Venini and Frette. The first brand was founded on the island of Murano in 1921 by the Milanese lawyer Paolo Venini and the Venetian antique dealer Giacomo Cappellin and is famous for its Murano glass vases. And Frette is a textile company known for bedding, which supplies, for example, the Vatican.