The Internet has opened a window of multiple opportunities and, on many occasions, very profitable. From ‘online’ businesses to blogs or social networks, they have become the main source of income for many. However, you have to know how to exploit this potential offered by the web.
Anne Moss, a 50-year-old Israeli, found out and currently lives on the income she earns from the twenty blogs she has created herself. Her balance is positive: she earns about $130,000 a month (more than 120,000 euros). However, this is the result of a long road and once traveled, she strongly recommends the content that the website will offer.
The key: ads
He started his blogging journey by chance. According to Business Insider, she created a cat blog because of her love for this animal. In her second blog, writing in English emerged to reach a wider audience. And from there he began to create blogs with different themes and buy his domains to live off the profitability of his ads.
“For the first 15 years or so, I earned around $3,000 (more than 2,800 euros) a month from advertising revenue,” he says in the American media. In 2018 he hired his first worker. His role: write content for blogs
The business had a turning point after the pandemic. Despite reduced advertising revenue, Internet visits skyrocketed. This allowed the investment made by Anne Moss to be a success.
Currently, he already has his own publishing business through which he runs 25 blogs. And the expenses are barely half of the income he earns from advertising. In addition, now his role is focused on managing the websites and he delegates the creation of the content to the writers.
The key to the profitability of Moss’s business is in the advertisements. Specifically, in the money that advertisers pay for their content to be seen on blogs. Therefore, the profitability of the number of visits. Even so, Moss affirms that there is no secret to achieve more traffic -neither domain name, nor sector- but rather recommends nurturing the published content well. “It can take over a year for a site to rank on Google, it’s a long game,” Business Insider says.
How do adware work?
And it is also important to know how the programs that act as intermediaries work to manage the advertising of potential advertisers. Google AdSense is an example of a service aimed at publishers to monetize their websites, blogs or forums. Ads appear on the digital property and revenue can be earned based on the number of users who view or interact with those ads.
Specifically, in general, these platforms work as an auction that regulates the cost per thousand (CPM) rates. That is, what is the cost per thousand impressions. This rate is fixed in a bid each time there is an advertising space available and depending on whether there are more or fewer interested advertisers, the cost will be higher or lower.
Google Adsense allows you to calculate potential earnings based on the region and category of your website. Thus, for example, if the blog is located in Europe and is dedicated to the financial services category -the most profitable in this region-, for every 50,000 visits per month, it could obtain close to 11.7 dollars -almost 11 euros. each month -. To get close to 1,000 euros a month, you have to reach 4.5 million visits.
