We list the most popular purchases.
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In American culture, there is such an unpleasant character – the Grinch – he stole Christmas. Well, with his permission (you opened this article, so you allow it), we will act as hijackers on February 23rd. Rather, intrigue thieves. And our accomplices in the case of the theft of intrigue were the employees of the Checkindex portal, which analyzes data from a million Russian online cash registers. They found out what the Russians and their feisty girlfriends actively spent money on from February 15 to 20 (the hottest time for buying gifts for the men’s holiday falls on these dates every year). And how these expenses have grown or decreased compared to the last year.
Let’s make a list of the most popular purchases and start with the most expensive (financially) gift.
1. smartphone
Average check: 18,920 rubles. (13% less than last year).
The number of purchases decreased by 16% compared to the same period last year.
2. Construction equipment and materials for repairs
Average check: 8680 rubles (14% more than a year ago).
The number of purchases increased by 10%.
3. Gym membership
Average check: 3130 rubles. (10% more than last year).
The number of purchases increased by 12%.
4. Home sports equipment (dumbbells and other sports “little things” no more than 5 thousand rubles)
Average check: 3130 rubles. (10% more than in 2022).
The number of purchases increased by 12%.
5. Smart watches and fitness trackers
Average check: 3060 rubles. (minus 3% compared to last year).
The number of purchases decreased by 30%
6. Men’s perfumery
Average check: 2807 rubles. (22% more than in 2022).
The number of purchases decreased by 15%.
7. Gift certificates
Average bill: 1750 rubles. (12% less than a year earlier).
The number of purchases increased by 16%.
8. Lottery and betting services
The average check is 1110 rubles. (8% less than last year).
The number of purchases increased by 54%. It seems that the most popular gift for February 23 has been found! Well good luck.
9. Underpants
Average check: 511 rubles. (11% less than last year).
The number of purchases decreased by 21%.
10. Socks
Average check: 276 rubles. (2% less than a year earlier).
The number of purchases decreased by 28%. Apparently the money went to buy lottery tickets.
11. Shaving foam
Average check: 237 rubles. (8% more than last year).
The number of purchases decreased by 7%
In general, the list is more or less standard. Although not without surprises. For example, the ladies began to save on outfits, as well as shorts and socks. But interest in sports has grown. And to the game (in difficult times, you know, you really want to believe in lotteries and other miracles).
Of course, the putty plaster (#2 on the list) is not an appropriate gift. Rather, the men bought the building materials themselves, so they would have something to amuse themselves with over the long weekend.
