Lately, fashion brands are paying more and more attention to bloggers and influencers for promotional purposes. Hugo showed the fall-winter collection and invited the star of the TikTok platform Bella Porch to be the face of the advertising campaign. Dazed writes about it.
Bella began to gain popularity through cosplay videos and video games. In 2020, its content has become one of the most viewed on the app. Just a year after that, Porch released her first single and released her debut album late last year.
In the fall-winter collection of the brand, you can find an oversized faux fur coat, leather Cossacks, a leather jacket, a shoulder bag, a skirt, pink-rimmed sunglasses, and a hoodie.
We will remember that previously Hugo launched a collection together with the Japanese brand Mr. bathing monkey. The collaboration is available at Boss and Saks Fifth Avenue.