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Trends, brands and the royal family: new Telegram channels to which we subscribe in 2022

Date: January 31, 2023 Time: 07:37:04

Text: Ksenia Kitaeva

20.12.22, 19:10 2022-12-20T19:10:12+03:00

The great migration of current and former glitter employees as well as fashion brand PR teams into Telegram started at the end of February (for obvious reasons) and continues to this day. Below we have compiled a list of channels that BURO editors read daily. and to which we recommend that you subscribe immediately.

Ksenia has already secured the title of Telegram’s Chief Fashion Analyst, so she is the first to find BoF article reviews, fashion results of the year in numbers and cases that directly depend on the financial performance of big houses.

If the day has not yet started with a warm greeting with black and white photos by Steven Meisel and has not ended with a good evening under the shots of Gisele Bündchen, then you clearly do not subscribe to Katya Mukhina’s channel. The former editor-in-chief of Elle looks at everything that happens through the prism of a stylist with many years of experience and publishes daily the best, in her opinion, shootings.

BURO Chief Editor. Katya Darma shares her favorite campaigns, philosophical notes and personal memories of fashion weeks with subscribers. And she also interviews those who have recently emigrated to Italy and continued to do what they love. Like the art curator Alexandre Blanar, who opened a gallery in Lugano.

Former Vogue editor Dasha Kuznets runs one of the editors’ favorite fashion channels. Her impeccable taste, however, speaks for itself: by subscribing, you’ll be in the know about the city’s variety of cool vintage shops, the latest Loewe shoes, and the funniest fashion memes on the vastness of Telegram.

Kristina Manucharyan and Sasha Sviridovskaya, who also worked in the editorial office of Vogue, have started a joint channel where they share industry news with subscribers. Separately, I would like to highlight their interior design section, where the girls talk about brand spaces or famous houses.

One of the founders of the well-known “Anti-Glyants”, Natasha Arkhangelskaya, at some point realized that a separate channel was needed for her wish list. By the way, she was the first to ask major industry players to make entire wish lists for her, and socialite friends and heroines to photograph the most precious things in her wardrobe.

And former GQ editor Mark Smirnov manages to do a nice job with the photo gallery format along with a little text. It seems that everything was invented a long time ago, but it was able to adapt better than the rest.

In addition to Mark, the former fashion editor of Tatler Rama Mustafaev entered. A beautiful image in combination with microtext already claims to be a separate genre.

Perhaps the best find in the field of beauty is the channel of the former editor of Vogue Arina Shabanova. Having retrained as a makeup artist and having Ksenia Solovieva and Nina Kravitz among her clients, Arina continues to sort the cosmetic bags of her friends on the channel and write about collaborations with beauty brands.

Former AD editor-in-chief Anastasia Romashkevich now again presents almost complete media about the leading furniture showrooms, luxurious interiors and decor items that are supposed to decorate your living rooms.

Few people knew about the secret hobby of TSUM PR director Christina Shavadze – video games, until she decided to start her own channel. She’s less than a month old and everyone around her is already discussing Christina’s incredible gift for combining fashion news opinions and strategy reviews in one channel.

Fashion Factory School Business Development Director Anna Dubrovina, as a person with many years of experience in PR, writes a lot about worthy examples of successful communication. And by the way, don’t forget to check her New Years wish list, which she made especially for BURO.

Three former Tatler editors – Yulia Gorshkova, Katya Aniskina and Tanya Solovieva – seem to know everything about Meghan and Harry, Kate and William, and even their second cousins. A veritable encyclopedia of the royal court.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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