The famous singer Troye Sivan became the first global ambassador of the Rabanne beauty line. WWD writes about it.
The artist has previously collaborated with a fashion house. For example, on the current Something to Give Each Other tour, Troy performed in a chainmail jumpsuit by Rabanne and a matching scarf around his neck. The brand’s creative director, Julien Dossena, developed it especially for the musician.
The singer described his relationship with the brand as “truly organic.” Sivan has already starred in an advertising campaign: he became the face of the Fresh Touch Foundation.
Previously, Dazed and Rabanne announced the finalists for Arts Factory 2024. The winner will have the opportunity to work with the brand on a large-scale joint project. We talk in more detail here.
