Following in the footsteps of Elon Musk on Twitter. Facebook’s parent company, Meta Platforms Inc., is finalizing a subscription service called “little blue bird.”
The new subscription will cost $11.99 per month, which is about 11.08 euros, or $14.99, about 13.98 euros if purchased through the iOS app and is primarily aimed at creators of content.
In addition to a verification badge, the subscription includes “proactive account protection, access to account support, and greater visibility and reach,” the Meta speaker explained in a statement collected by Bloomberg.
They will be independent subscriptions
Meta CEO Mark Zuckerberg announced the new product via his Instagram channel. The option will be available on both Facebook and Instagram, but they will be separate subscriptions.
Subscription offers have become popular for social media companies in recent years as a way to diversify their businesses, which is heavily reliant on advertising. plugin inc has an offer called Snapchat Plus, and Twitter Inc. is pushing a subscription offer right now, with account verification also being a major selling point.
Meta gets almost all of its revenue from advertising, but that business can be inconsistent and hit hard by the broader economy. The company’s business was hit hard at the start of the pandemic, for example, and again last year during the war in Europe and rising inflation. Subscriptions offer a more consistent revenue stream. However, it is not clear whether users want to pay for services that have always been free. Twitter’s subscription offering has been slow to take off.
The most valuable aspect of the Meta subscription package is shaping up to be increased “visibility”, since standing out on Facebook or Instagram is more difficult these days, even among a user’s own followers. Higher visibility would mean greater “prominence in some areas of the platform, such as search, comments and recommendations,” according to the company.
Also, unlike Twitter, which does not verify a user’s identity through subscription, it primarily targets users to confirm their identity with a government ID to receive a verification badge. Meta will start testing the subscription product first in Australia and New Zealand, starting next week.