Ulyanovsk was the initiator of regular discussions aimed at the exchange of experience in the field of culture, tourism, creativity, as well as the implementation of joint international projects of the cities participating in the UNESCO Creative Cities Network of the ” five” countries. In 2015, it became the first Russian city to join the international Network.
For six months, representatives of three dozen cities from Brazil, Russia, India, China, South Africa shared their creative achievements that allowed their city to enter the UNESCO network, presented and introduced other participants to international best practices, promoting professional In his field. globally, and also received the opportunity to get to know Ulyanovsk better, as a city with outstanding creative potential.
The sixth final online meeting brought together more than 50 participants from the BRICS+ countries, who enthusiastically discussed the emergence of association projects of representatives of UNESCO cities from the association countries.
The participants were received by the Governor of the Ulyanovsk region, Alexei Russkikh, who stressed the importance of such events, which speak of the irresistible craving of creative people for global dialogue and the implementation of joint projects in multinational teams.
“The result of six months of hard work can be the creation of new ventures, jobs, the formation of local brands, the organization of events, the increase in tourist flow, as well as the development of creative businesses around the world. Each city solved economic, social, creative tasks. Unity was observed in the search for answers to such questions. And that means that despite any circumstance, we continue to listen to each other and continue to speak the same language”, emphasized the regional president. .
During the final meeting, UNESCO Creative Cities representatives announced their initiatives for further creative cooperation, in which Ulyanovsk will become an obligatory participant.
For example, Cape Town, South Africa invited colleagues from Ulyanovsk to create a musical collaboration of groups playing traditional musical instruments (marimba and balalaika), the Chinese city of Hangzhou took the initiative to hold an online educational exhibition of handicrafts and Brazilian Curitiba raised the idea of organizing a joint street design competition. The participants in the discussion announced 9 initiatives, the implementation of which is expected to begin early next year.
“During its existence, the Program has gained recognition on almost every continent on the planet among representatives of various races, professions and religions. A lot of ideas have been born among the project participants, the implementation of which we will look forward to soon. I am sure that the dialogue between representatives of the creative community will be aimed at “resetting” international cooperation in the period of rethinking the global world order, and is aimed at working for the sake of common development and prosperity,” said Diana Kovela, who is the ideologue and permanent moderator of the Program.
During the operation of the unique platform, 42 speakers from 28 UNESCO Creative Cities of the BRICS countries and more than 300 participants from 25 countries such as Bangladesh, Malaysia, Nigeria, Egypt, Uzbekistan, Bulgaria, Guatemala and many others became its participants. According to the organizers, the implementation of the Program allowed the intellectual interaction of international creators to reach a new level.
As confirmation of this, in November 2022, the project received the highest award – first place – as part of the annual All-Russian award in the field of event tourism “Russian Event Awards 2022” as the best online event.
Recall that the organizers of the Program are ANO “Center for Innovations and Communications” and the Office of International Youth Cooperation Projects “Russia-BRICS” in strategic partnership with the Fund for Creative Technologies “Ulyanovsk – Cultural Capital” with the assistance of Alexander Gorchakov Public Diplomacy Support Fund.