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HomeLatest NewsVacationers rushed to decorate their plots - Rossiyskaya Gazeta

Vacationers rushed to decorate their plots – Rossiyskaya Gazeta

Date: July 18, 2024 Time: 04:23:59

Already in March of this year, demand for products in the category “Garden and country house decorations” increased significantly compared to March 2023, VseInstruments.ru analysts calculated. Overall, demand immediately increased by 66%. A significant increase in interest was observed in Chelyabinsk: demand increased by 4 times. In addition, products in this category were purchased noticeably more actively in Novosibirsk (+245%), Kazan (+202%), Rostov-on-Don ( +141%), Voronezh (+129%) and Krasnodar (+91%). .

Demand for garden lamps increased by an average of 16%. At the same time, the most active purchases of luminaires for the site occurred in Nizhny Novgorod (+254%), Krasnodar (+142%) and Yekaterinburg (+68%).

In March, there was a slight decrease in demand for products in the “Trimmers” (-8%) and “Lawnmowers” ​​(-5%) categories. However, in Chelyabinsk, Krasnodar, Nizhny Novgorod and Yekaterinburg there was great interest in lawn care tools.

The most popular item in a suburban area is a barbecue (barbecue, grill, tandoor) – 69% of Russians surveyed have it, according to a survey conducted by Leroy Merlin. Many people take a thorough approach to organizing a barbecue area: in addition, they purchase a terrace, an outdoor firewood shed and a canopy. It turned out that 58% of respondents have garden furniture (chairs, tables, sofas) in their summer house. 48% – greenhouse or greenhouse, 44% – garden swing, 35% – gazebo or tent. One in three people prefers to relax by the pool, on a sun lounger or under the parasols in the garden, and one in four prefers to practice sports and outdoor recreational activities at her country house. A third of those surveyed like to decorate the garden with decorative figures and 36% the garden.

A country house is no longer just a garden and a house where everything unnecessary is brought from the city, says Ekaterina Zhmurova, head of the department of consumer behavior study and market analysis at Leroy Merlin. Now, this is an object that they are trying to transform, make it more comfortable and aesthetically attractive. For example, they build a closed terrace or create an area around the fire. More and more Russians plan to install a playground at their country house and design a beach area with a pool, umbrellas and sun loungers.

At the same time, many vacationers do not consider it necessary to zone the space. Rather, it is used depending on the situation: on the terrace, for example, there can be a dining area that can easily be converted into a playground or an office.

Dacha plots have become more spacious, which also influences the architecture of country houses, experts say. Increasingly, houses are one-story, says Nikita Lutovinov, marketing and digitalization expert in low-rise construction and development director of the Dachny Season insurance company. Previously, the plots did not exceed 5-6 acres, which forced the consumer to “grow” the property upwards, today it has much more space and the need to invest additional budgets in multi-storey construction does not make sense.

The absence of stairs not only saves between 5 and 10 square meters. m, but also preserves the health of the elderly and children, whose comfort customers are increasingly thinking about. Furthermore, a single-story house, with proper planning, can even accommodate multiple families or ensure that each resident has an individual space. The average area of ​​​​a country house now in the Moscow and Leningrad regions is 120-150 square meters. meter.

In addition, vacationers want more windows and light in the house. If before a terrace and small windows were enough for the consumer to feel comfortable, today there are many more demands for a feeling of “freedom” in the house, says Lutovinov. As a result, more projects with panoramic glazing have appeared on the market. Some consumers even ask not to sew the ceilings so that they appear higher and there is more light in the house.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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