Valentino introduced the Essentials collection (translated as “Basics”). His minimalism is reflected in the advertising campaign, which was created by Gommaso Garner and artificial intelligence designer Vittorio Maria Dal Maso. In the images, the models pose against a white background, surrounded by huge robots.
As Hypebeast points out, the collection turned out to be concise. It consists of garments that are collected in a capsule wardrobe. Among them, silk pajamas, double-breasted blazers, shirts, pants, and t-shirts.
The set is completed with One Stud XL shoes, shoulder bags and belts. In addition to the classic black and white, the color palette includes purple, yellow, pink, and beige.
Previously, Valentino introduced a new boutique concept. He received the name “Dressing room like home.” The brand will gradually change the design of stores around the world. The brand’s creative director, Pierpaolo Piccioli, wanted to make the buying process more comfortable, pleasant and personal.