Vereja, founded by Igor Andreev and Masha Komarova, presented a collaboration with the Yandex.Market Department Store concept store. The inspiration for the capsule was the collection of birch sap. The line is a continuation of the brand’s spring-summer collection. The new collaboration tells the second part of the story. The characters from the Vereja universe went to collect juice, but they drank so much that they themselves turned black and white.
The Vereja and Department Stores collaboration includes keyrings that are proposed to be carried in bags and on a belt. And also bags for phones, a felt bag with a birch forest, the costume of the “King of the birches”, paintings depicting how characters from the Vereja universe sneak through the forest, and other things. All of them will be available exclusively from May 16 on the Vereja de Grandes Almacenes page.
Most things, as always with the brand, are hand-tied. For the first time, jewelry is presented in the drop with Department Store: one of the items in the collaboration is the Birch Stump pendant.
To shoot a story about collecting birch sap, the brand went to the Moscow region. Lupine’s team handled the set design. For example, they offered their nectar-collecting devices and created themed foods. The photographer was Maxim Kupre. And the music for the video was written by the Zalpom group.
Previously, Vereja showed a campaign for a new collection for the autumn-winter 2022 season. This is the brand’s fifth collection. It is dedicated to the superheroes of the Vereja universe, including Kitik, Mnum, Insect, Tiger, Girablen and the chihuahua spider. It included outfits with elements resembling armor, from chain mail to bracers. Read more here.