The study (available to RG) takes into account data on the purchase of excursions for the period from December 31, 2022 to January 9, 2023.
Most of the time, short trips are booked, of two or three days.
In the first place, study trips to the farm are preferred by a third of the users. The program, as a rule, includes a story about the farm, feeding animals, a master class, drinking tea with rolls and a rustic lunch made from products grown by the owners.
Every fourth order falls on “fabulous” agro-tours: along with Karelia, ethnographic excursions to the Murmansk and Arkhangelsk regions are gaining popularity in this segment, where in winter you can see the northern lights (if, of course, you are lucky ). and taste local delicacies.
The third place in terms of demand is taken by trips to exotic farms: a snail or crocodile farm, meeting alpacas or deer, visiting a zoo with lemurs, porcupines, turtles, ostriches, pythons, horses and other animals. The share of these farm trips during the New Year holidays accounts for about 23 percent of bookings.
Experts also note a greater demand for signature tours, focused on tourists with children. This category represents just under 20 percent of the total. People are attracted by unusual routes with creative workshops, excursions to mini-farms, master classes for children (for example, in baking bread or making dumplings), visiting historical, architectural and natural attractions.
– Recent years have aroused the interest of millions of Russians in domestic tourism. Visiting farms has become fashionable among residents of megalopolises. According to analysts from the platform “Our Out of Town”, compared to the comparable period last year, the demand of Russians for agro-tours increased by 35 percent, and the volume of supply – by 18 percent, – said Elena Baturova, director of the Center for the Development of Financial Technologies of Rosselkhozbank.
