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HomeLatest NewsWhich Indian cars can be popular in Russia KXan 36 Daily News

Which Indian cars can be popular in Russia KXan 36 Daily News

Date: October 4, 2023 Time: 19:40:42

According to the study Otkritie Avto (a block of Otkritie Bank’s car business), which is at the disposal of Rossiyskaya Gazeta, a significant part of the Indian market is occupied by local manufacturers, the most popular of which are Tata Motors, Mahindra & Mahindra. , Ashok Leyland, Force Motors and Eicher Motors.

The Tata Harrier crossover, similar in design to Hyundai crossovers, may arouse interest among Russians. It’s a much-adapted and cheaper version of the Land Rover Discovery Sport, which is not surprising, since the company owns the Jaguar Land Rover company. In addition to the aforementioned Harrier, Tata today produces modern Nexon and Punch crossovers, which may be in demand in our country.

Mahindra Bolero is already morally outdated and is unlikely to be of interest to a domestic car enthusiast, which cannot be said about the new Mahindra Scorpio, which in the latest generation is presented in a pleasant modern design. It was he who at one time was planned to assemble in Nizhny Novgorod to compete with the UAZ “Patriot”.

The compact hatchback Maruti Suzuki Alto can successfully replace the Togliatti Lada brand. The model has been present in the Indian market for 23 years, of which 16 years it was an absolute bestseller due to its extremely low price. In India, it costs about 300 thousand rubles in terms of exchange rates, and taking into account delivery, equipment and customs duties, it can fit 600 thousand rubles for Russian sales, which is much cheaper than the same Lada. from 1 million rubles. .

According to Otkritie Avto experts, Indian brands can “cut the price” if they can afford customs and logistics costs. The relationship of quality, equipment and other important characteristics with the average cost in the market will be decisive. The main and main competitors of Indian cars should be the domestic models and the cheaper Chinese ones. While the Indians don’t have a reputation for reliability, the price should be justified. The big question is the availability of parts and the general level of service. Expensive components, if they still have to wait, will quickly scare off potential buyers.

Thus, the near future of Indian brands is looming rather in the adaptation of cheap bestsellers for Russia, as some Chinese companies are doing now. True, the Celestial Empire auto industry cannot yet compete on price with the leading brand AvtoVAZ, but the Indians have a chance because their original models are cheaper. It is enough to take some budget and add the options that our buyer needs. In this case, it may be possible to enter the Russian car market through the economy segment, because it is in it that the main sales are now concentrated (the Lada Granta ratings confirm this thesis). This is how Hyundai Solaris, Kia Rio, Volkswagen Polo and Renault Logan once attracted a large part of the mass segment, which previously consisted only of the Russian auto industry.

According to Otkritie Avto experts, in the next five test years, Indian companies will be able to gain a foothold in the domestic market. In this case, your percentage of sales should be in the region of five, maximum ten percent. Approximately in this range, the capabilities of these manufacturers are now seen. Obviously, the Indian companies themselves will give themselves a trial period, after which they will sum up the results of their presence in Russia. It is possible that the strongest of several brands will remain permanently, while the rest will try to gain a foothold in the Russian car market with a couple of models with varying success.

At the same time, it should be noted that even in case of local success, Indian cars will quickly approach the limit of influence of the Celestial auto industry. Chinese brands can provide variety, style, quality and a competitive price. Hindus will have to comply, and this is costly and time consuming. The prospect of competition with the domestic Lada looks more realistic, from which cars from India may try to take away some of the potential customers. They will be able to attract the “Indians” for the price, fresh appearance and equipment, which should at least be no worse than Lada.

Recall that the Indians came to Russia already in the mid-2010s with a very cheap Bajaj Qute ATV for about 300 thousand rubles. A motorized stroller with stools instead of seats and “glasses” made of zippered polyethylene quickly failed in sales. Courier and carsharing services did not appreciate such asceticism and, according to old memory, bought Lada Granta for 50 thousand more. In private hands, the outlandish Qute also did not take root, and rare copies from among those purchased did not show the best reliability. It is worth noting that Bajaj still remained in our market, focusing on the sale of motorcycles. Even earlier, in the mid-2000s, it was planned to assemble the Mahindra Scorpio SUV at GAZ under the name Mahindra Marshal, but then the matter also did not go beyond the experimental batch.

Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.

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