Zen has launched a project dedicated to the problem of the effects of ultraviolet rays on the skin. The content platform has installed special signs in Moscow’s summer resorts – they change color at the moment when sunlight becomes dangerous. As part of the project, experts explain how to choose care and protection products, dispel the main myths about tanning, and also talk about the importance of melanoma prevention. Content from beauty bloggers, dermatologists and cosmetologists is collected on a special thematic channel.
To draw attention to the problem, the platform also installed special posters in the centre of Moscow. When exposed to sunlight, they change colour from white to bright orange, and on their bright background an inscription appears reminding you to protect your skin. They can be found in three locations: in the Three Stations Depot food mall, in the Danilovsky market and in the Sumermetal space.
Especially for the Zen project, she also launched a thematic channel containing content on skin protection from UV radiation. Beauty bloggers, cosmetologists and dermatologists shared articles and videos about the best SPF products, tanning myths, methods to combat pigmentation and much more. By 2024, the audience of the Beauty and Style channels on the platform reached 7.5 million people.
We remind you that on July 27, the Documentary Film Center, the Nonfiction.film platform and the Fashion Factory School of fashion business education held a Fashion Factory Day on the MTS Live “SUMMER” site.
