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Internet Culture: Barbiecore

Date: August 20, 2022 Time: 05:20:40

The recent rise of Barbiecore is well-documented by celebrities and social media, according to Mashable and Buzzfeed. What is aesthetics and what is its background? Let’s solve it together:

What is aesthetics? All shades of pink: watermelon, bubblegum and fuchsia. Details: pink bows, wavy ruffles, tulle, sequins, neon tights and statement pumps.

The most likely catalyst for this trend is Greta Gerwig’s Barbie, scheduled for release in July 2023, starring Margot Robbie and Ryan Gosling as Ken. And if some users found a reason for the memes in the trailers, others were seriously carried away by Barbiecore.

After the images appeared in the press, other areas of pop culture jumped on the bandwagon. This year’s Met Gala featured a sea of ​​pink and Barbie-inspired clothing. Kim Kardashian, Megan Fox, Lil Us X and Dylan O’Brien have joined the ranks of Barbie adopters joined by Nicki Minaj in 2018, as seen in her 2018 song Barbie Dreams and her wardrobe. .

The list goes on. Florence Pugh famously wore a trendy purple dress to the Valentino show in July, where other celebrity guests (including Ariana Debose and Anne Hathaway) dressed Barbie-style. The brand loves pink, as evidenced by the latest collections, runway shows and the Pantone name in honor of the fashion house. Some have suggested that Valentino creative director Pierpaolo Piccioli is actually the originator of the Barbiecore wave. Piccoli spoke about the power of pink and his vision of color in the collection, describing the color as “a manifestation of the unconscious and a release from the need for realism”, adding that the hue “enhances personality, conveys values ​​and feelings”. . “.

The Barbiecore craze has reportedly led to an increase in related purchases. Following the news of the film, sales of fuchsia and neon clothing on the Clearpay platform increased by 44% in the UK. Sales of coral-colored clothing increased 32%. Headbands, bodysuits, and swimsuits in these colors also became popular. Social media has taken over the “barbie fashion” trend: On TikTok, #barbiecore content has amassed over 15.4 million views.

By the way, there was a time when Barbie was rejected: she was wrapped in excessive sexuality, and the company was wrapped in capitalism. Doll sales declined sharply between 2014 and 2016, possibly as a result of a growing cultural divide. Finally, in 2016, Mattel released three new body shapes for Barbie doll, including curvy, petite, and tall. Since then, the evolution of Barbie has only continued down a progressive path of inclusion. Just this May, Mattel announced a diverse new line of dolls, including Barbie with a hearing aid and a Ken doll with vitiligo.

In the new world, Barbiecore is not a Mattel-exclusive product, but the company’s cultural change may be in keeping with the renewed interest in and reinvention of Barbie herself. With Barbiecore, traditional ideals continue to crumble. The aesthetic has certainly been kept girlish, but it can also be considered a feminist stance. The connotations associated with Barbie have changed, although her fondness for pink has remained.

Today, Barbiecore encourages people to embody femininity and find joy in their playfulness, regardless of gender, race, or any other category used by society to define identity. Accessories, Barbie-inspired clothing, and pink itself are now perceived as liberating and even symbols of power.

As a cultural evolution of a doll released in the late 1950s, nostalgia plays an important role in Barbiecore, especially in recent history. This trend has something in common with the 2014 Tumblr aesthetic, flip phones, and wired headphones: Its current comeback was largely fueled by zoomers, a generation known for its nostalgic tendencies.


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