At the end of February, BC Fonbet and the RFU launched an announcement video using mixed reality. On it, a grand prix in the form of the Russian Cup was driven by a truck along the Kotelnicheskaya embankment. The Cup truck was followed by two red and green buses, on whose roof were superimposed projections of a Murmillo gladiator’s helmet and a soccer ball. With this project, BC Fonbet attracted the attention of viewers and fans to the second match of the FONBET Russian Cup Spartak – Lokomotiv.
The main feature of the project was the use of VFX mixed reality technology. A similar technology on such a scale was first used in Russian sports. The project was developed by the studio that made the 2023 Super Bowl announcement and the Lionel Messi exhibition in Dubai in honor of Argentina’s victory in the 2022 World Cup.