Actor and model Wi Ha Joon, who co-starred in the rapidly growing Netflix series Squid Game, has become an ambassador for Swiss watch brand TAG Heuer in South Korea.
“Since childhood, I have dreamed of becoming an artist pushing the limits of what is possible, and achieving everything I have now. The association with TAG Heuer is a real achievement for me and another confirmation that you should not stop at any obstacle – it’s important to continue pursuing your dream.”
The first collaboration between the brand and the actor was the advertising campaign for a new TAG Heuer Connected Caliber E4 model which launched on October 1, 2015. The campaign features a collaborative effort from both actors and writers.
Louis Vuitton worked with actress and model Ho Young Jung for their fall campaign. The campaign, according to celebrity photographer David Sims, captured “an intimate, natural moment of the brand’s new fragrance.”