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What do cookies know about you and should you be afraid of them?

Date: August 20, 2022 Time: 06:25:59

You’ve seen the “We use cookies” notification more than once when you visited a new site, but how it works, why advertisers like these cookies so much, and what innovation Google is planning, experts from the Roskachestvo Digital Experience Center said.

Cookies know and “remember” many things:
● your IP address and location;
● when, what time and from what device you accessed the page;
● preferences (language, font size, etc.);
● products viewed in the online store;
● text entered on the site;
● what you clicked and what you searched for.

Large advertisers like Meta and Google use cookies to collect analytical information about user actions on the site to create targeted advertising. Thus, on the same site, each person will see her ads. Someone is about new sneakers, and someone is about vocal courses.

There is danger?
Cookies themselves are not dangerous and are not personal data. Only part of the cookie is stored on the user’s computer. But if third-party frameworks of the site are integrated there, then with their help a complete surveillance of the user is possible.

Last year, Google said that it no longer wanted to violate users’ privacy in relation to cookies, so it was testing new technologies to replace them. In particular, the FLoC web standard for the Chrome browser is considered.

This means that the new technology will make it more difficult for third parties to obtain information about users to create a target in Google products. Companies will simply not be able to embed their frames in the site’s cookies. As a result, all data will go to one source: Google. Therefore, it guarantees itself the additional sale of targeted advertising. You can’t say it’s bad. This is the reality of the market. For example, Apple does the same thing and calls it promoting online privacy.

Sergey Kuzmenko, Senior Digital Product Testing Specialist at Roskachestvo: “No matter what web standards are applied, segmentation will still use user data in different ways, which means there will always be options for abuse, as happened with cookies. . Users can control how cookies are used on individual websites. Most modern browsers allow you to delete cookies. Over time, they add up and can take up gigabytes of hard drive space. We recommend clearing cookies manually every 2-3 months. Select the sites you rarely visit and delete cookies there. Still, you should not disable them completely, otherwise it will be difficult to configure the parameters of the personal site and log in to the accounts.

Source: Roskachestvo press release


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