Roman house Bvlgari has become the title sponsor and official jewelery partner of the 47th Toronto International Film Festival. This year the event will take place from September 8 to 18. WWD reports it.
“Bvlgari’s association with cinema dates back to the 1960s. It is one of the most important pillars of the home and an integral part of our DNA. The actors have been ambassadors of the brand for many years and the jewels have appeared in more than 40 films”, said Jean-Christophe Babin, CEO of the company.
Baben also highlighted the importance of friendships with famous cultural figures like Zendaya, Priyanka Chopra, and Black Pink’s Lisa. Furthermore, she touched on another rising actress who will become a brand ambassador. Her name will be announced this month at the Cannes Film Festival.
Previously, Bvlgari showcased the updated Color Journeys high jewelry collection, inspired by the beauty of spinel. Read more here.
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