Chanel has released a teaser for the show of the new cruise collection 2022-2023. The show will take place today in Monte Carlo. Traditionally, the directors of the video were house friends Sofia and Roman Coppola.
In the video you can see the models Vivien Rohner, Blesny Minkher, Henji Shin, Mariam de Winzel and Lina Kudry, the ambassador of the house. They visit the most famous places in the Principality and enjoy their summer vacations.
Monte Carlo occupies a special place among the brand’s iconic sources of inspiration. Chanel’s connection with Monte Carlo dates back to the 1910s, when Gabrielle Chanel first visited the Principality of Monaco and its surroundings. By the way, it was there that she met perfumer Ernest Bo and came up with the idea to create the Chanel No. 5 fragrance.
Previously, creative director Virginie Viard launched an ad campaign for the new Chanel 22 bag, first seen at the Spring-Summer 2022 show. Find out more here.
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