Clothing and shoe manufacturers can now create branded showcases on Yandex.Market – these are product pages designed in the style of brands. To do this, the service launched an online fashion department store called RUM.
Already now, it has a department with products of local brands – they were specially combined in one place to help manufacturers reach the market audience and establish online sales across the country. At UPRM, you can design a showcase in the style of your brand, add collections of items and banners to it.
All this allows the store to create its own unique space in the Market, maintain brand identity in the service and differentiate itself more clearly from the competition to attract more customers and increase sales. The windows can be seen in turns, as in a shopping center to go from one boutique to another.
The department store already has 13 local brands such as Toptop, Petra and Studio 29. They offer everything from warm jackets to light dresses, from sneakers to shoes, and from urban backpacks to designer bags.
The number of local brands and products in UPRM will increase. The service also plans to add new features for stores so that small manufacturers can develop sales even more efficiently, for example, in the future they will be able to place stories in their windows to promote products.
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