On September 17, the natural and organic cosmetics brand Natura Siberica presented a new collection of perfumes. The brand invited friends and partners to the authentic Manul restaurant to officially announce the launch of the Shaman Secrets talismanic fragrances exclusively for the retailer Letual. It included four compositions that embodied the essence of natural elements: Flying Water, Mysterious Fire, Voice of the Wind, Historical Earth.
When developing the concept of the launch, the creators of Natura Siberica deeply immersed themselves in the study of sacred traditions and rituals of Tuvan shamans, ancient legends and beauty recipes of the indigenous peoples of Siberia and the Far East. The location – the Manul restaurant – was not chosen by chance. The project represents the gastronomic embodiment of the Natura Siberica brand philosophy: a combination of the original cuisine of the peoples of Siberia and modern technologies, reverence for the ancient traditions and customs of the inhabitants of the harsh North, ethnic style in the interior and careful attitude to the gifts of nature.
Guests took part in a shamanic ritual to activate the elements, watched the national northern show “Etti” and witnessed musical performances by DJ Danabek, DJ Salta and singer Plutaya. The brand chef of the Manul restaurant, Viktor Shaidetsky, presented his original menu, and head bartender Maxim Ardatov developed a series of cocktails named after the perfume compositions Flying Water, Mystery Fire, Voice of Wind and Historical Earth.
Nina Ricci’s creative director, Harris Reed, has just launched the women’s fragrance Vénus, launching a new franchise of the brand’s perfumes. Previously, the fashion house had the Nina lines from 2006 and L’Air du Temps from 1948.
