Lamoda, Love Republic and the Further Foundation to help women with cancer have launched a special project “Love is stronger than cancer.” Celebrate Pink October, Breast Cancer Awareness Month. With their help, brands convey the need for timely diagnosis of the disease, and also help patients with this disease.
The companies prepared a material starring three women who fight or have overcome breast cancer. They were two wards of the Más Foundation and an employee of the Love Republic brand: Anastasia from Moscow – 29 years old, Alexandra from Novosibirsk – 38 years old and Zhanna from St. Petersburg – 44 years old. Through their personal stories, companies convey that love for life and self-care are urgent. The result is motivational and inspiring material about small joys, favorite routines and infinite strength.
Additionally, to help those on the road to recovery, the material features selections of Love Republic products participating in a charity event: 10% of sales of these items by Lamoda and Love Republic will be sent to the Foundation. Further. for the treatment and rehabilitation of breast cancer patients and scientific research to help defeat the disease.
We remember that from October 7 to 13, the Italian lingerie brand Intimissimi, together with the Dalshe charitable foundation, celebrated Breast Health Week in five Russian cities.
