T-Bank and banknote operator MTS Live (part of the MTS Media holding) signed a strategic partnership agreement. The operator’s events have been added to the “Posters in the city” section of the T-Bank mobile application. The company clarified that the number of available events has increased by 30% in more than 400 cities in Russia.
“According to our research, bank clients spend 10% of their budget on entertainment, that is why it is important for us to develop the Afisha service within a single ecosystem and meet the needs of users in a single application,” said Stanislav Leonovich, head of the service. “The partnership will allow us to expand existing content for our clients, as well as work in new joint areas, such as the organization of exclusive events. In turn, MTS Live opens access to an audience of more than 45 million customers.
Denis Weinstein, director of ticket business development at MTS Live, noted that increasing distribution channels will be beneficial for both event organizers and convenient for their guests.
