This is stated in a new study by the company Business Lines. The main segment of carriers of this type of cargo is concentrated in the Central, Northwestern and Ural Federal Districts. Recipients are located in the central part of the country, as well as in the Southern and Volga regions.
“The ordering of equipment in the markets was not so in demand last year; Now the demand has increased considerably. This can be explained by the fact that previously customers did not perceive online trading platforms as a place to purchase large products. Household appliances on the markets are becoming common practice,” they say in the Delovye Linii press service.
In addition to general trends, such as the sharp increase in demand for the transportation of large goods, seasonal patterns are worth highlighting. In autumn, for example, the demand for tire deliveries increases constantly. Before the New Year, on February 23 and March 8, delivery volumes of clothing, shoes and consumer goods increase, and in summer, outdoor furniture and exercise equipment are purchased more frequently. Buyers find all this in the markets.
The head of the operational headquarters of the independent trade union “New Labor”, Alexey Nezhivoy, notes that the freight transportation market in the Central Federal District in the first half of 2024 grew by 15% compared to the same period last year. And, as statistics show, the main contribution was made by the markets: the volume of freight transportation associated with them doubled.
“At the same time, a significant part of freight transportation is occupied by the e-commerce industry. Now they even transport large loads and equipment; These are new product categories that are covered by e-retail. with consumer goods, things and now food and large goods, equipment, even cars. The promotion of this e-commerce market is very successful. We see: the platform economy is growing, along with new categories of goods. The number of sellers is growing and new delivery opportunities are emerging that far exceed the reality of e-retail,” said the union president.
Although freight transportation is expensive, it also has its advantages. It is not necessary to rent warehouses and shops, nor pay salaries. In general, e-commerce is more profitable than offline commerce because it involves fewer overhead costs.
“Meanwhile, we draw attention to the lack of a regulatory framework that fully regulates the economy and employment of platforms. Our markets are also growing, migrating to new technologies for warehouse and logistics services, and trying to introduce robotic and automated elements. After all, with such volumes of e-commerce, old human services technologies are no longer sufficient. Staff shortages also have an impact, at the St. Petersburg International Economic Forum in the summer of 2024. The president noted that platform solutions must be introduced in all sectors of the economy. On the one hand, the issue of regulating the platform economy is relevant and, on the other, protecting the rights of those who work through platforms: the sellers. large electronic platforms, consumers and logistics players,” highlighted the expert.
Denis Zhiltsov, Associate Professor of the Department of Logistics of the Financial University of the Government of the Russian Federation, added that the growth in demand for equipment in the markets is due to two important factors: lower prices (compared to physical stores , including retail chains) and competitive, high-quality service.
“When purchasing a boat or equipment for washing a car, the buyer pays attention to both the brand of the product and the trust already established in the trading platform, which will provide him with products of the appropriate quality on time, at the promised price and in the expected period. place chosen by the buyer The market assumes all obligations and responsibilities towards the buyer. So who would refuse such a service when there is no need to waste time traveling to the store and searching for goods, as well as delivering large loads to your place? destiny,” says the expert.
