French brand Ami is opening a pop-up store on the terrace of the Galeries Lafayette. It will operate during the Paris Olympics, which start on July 27 and run until August 11. WWD writes about it.
The space will sell the spring-summer 2024 collection as well as a special summer capsule. The latest includes T-shirts, shorts, windbreakers, towels, bags and socks in the colours of the French flag. Throughout the summer, open-air events will be held on the rooftop and visitors will be invited to try crepes and ice creams by chef Julien Sebbag.
Previously, Ami presented an advertising campaign, the heroes of which were American actor Dylan O’Brien, best known for the film “The Maze Runner” and the TV series “Teen Wolf”, and 90s supermodel Kristen McMenamy. We talked about it in more detail here.
