Swarovski has announced the name of its new ambassador. It is singer Ariana Grande. The first campaign with the singer is expected at the end of October. WWD writes about it.
“Ariana’s charisma and positive energy resonate with Swarovski’s spirit of bringing joy to the world, and I am delighted that she is joining us as a brand ambassador,” said Giovanna Engelbert, the brand’s global creative director.
Grande also commented on the appointment: “I am thrilled to become a Swarovski Ambassador. I am honoured to represent a brand that, like me, is passionate about creativity, transcends the boundaries of the jewellery world and promotes the values of confident self-expression. I can’t wait to embark on this journey and inspire others to embrace their unique radiance.”
Previously, Kim Kardashian’s Skims brand and Swarovski presented a collaboration. They developed a capsule of jewelry and shapewear. We talk about it in more detail here.
