Balenciaga opens its first store in North Carolina’s largest city, Charlotte. The space will open on March 18 of next year at the SouthPark Shopping Center. WWD writes about this.
The 368 square meter boutique will sell collections, shoes, bags, accessories, glasses and jewelry for men and women. The space is divided into rooms, each of which is dedicated to a specific category of products.
As with all new Balenciaga stores, the interior is designed with the Raw Architecture aesthetic. It replicates construction sites and abandoned premises with bare concrete walls and minimal furniture.
Balenciaga has unveiled a new advertising campaign for 3XL sneakers. We talk in more detail here.
