Balmain has announced the launch of a perfume collection called Les Éternels. It will include eight scents. Some of them are completely new, while the rest are reinterpretations of the brand’s archives. WWD writes about it.
The creative director of the fashion house, Olivier Rousteing, believes that returning to the perfume line will help strengthen the brand’s DNA. The brand opened its doors in 1945 and the first fragrance Élysées 64-83 was launched in 1946.
Balmain also showed an advertising campaign for the collection. The film featured Dove Cameron, Amira Ahmed, Soo Joo Park, Mamuor Majeng, Lulu Wood and Akuol Deng Atem. The film was directed by Karleen Jacobs and styled by Imruh Asha.
Previously, Gigi Hadid became the face of the new Rabanne Million Gold fragrance. The photos were taken by Mert Alas. We talked about it in more detail here.
