The chain specializing in beauty, personal and home care Clarel, which has recently been acquired by Grupo Trinity, has closed its last year as part of Grupo Día with a profit of 5.4 million euros in 2023 and has increased its sales by 3.1%, up to 263 million euros, according to the brand in a statement. Specifically, the firm has recorded a gross operating result (Ebitda) of 11.6 million euros, as recorded in the annual accounts of Beauty By Dia SAU, presented in accordance with the general accounting plan. It is expected that during the first half of this year the sale of nearly 1,000 Clarel stores and three distribution centers to the Colombian Grupo Trinity will be completed for 42.2 million euros.
The CEO of Clarel, José María Jiménez, has shown his satisfaction with the results recorded. “This result is the result of the intense work carried out since 2020 by the new Clarel team, to develop the brand’s differential strengths, evolving our value proposition focused on beauty and personal care, to achieve our ambition of being the leader in proximity of this segment,” he noted.
A new shopping experience.
Currently, the perfumery chain, through its exclusive brands, offers its customers more than 500 references under the brands NeSk, bonté, Hogarel, Ad Bene, AS, Smile and Up, and in the last year it has increased up to 386 the number of launches and renewed products since 2022. On the other hand, Clarel has highlighted its commitment to Clarel Senses experiential stores, with five openings in 2022 (Calatayud, Madrid, Zaragoza and two locations in Barcelona). At the end of the year, the school had around 1,000 stores nationwide and a team of more than 3,000 people.
The firm has indicated that the milestones achieved last year allow it to end 2023 with a cost-efficient model, with a focused approach on the development and growth of sales per establishment, the consolidation of the new franchise model, the revitalization of its channel . ‘online’ and the success in the implementation of a new store concept.
