The drop in volumes has become the main concern of consumer goods companies for the second half of the year. This is how the data from the Aecoc Commercial Strategy and Marketing Committee, made up of the leading manufacturers and distributors of mass consumption, collect it. Specifically, in its analysis of the situation in the sector, which is collected by Europa Press, the companies on the committee do not anticipate that the dynamics will change throughout the second half of the year.
A trend that is highly conditioned by the context of inflation and its impact on consumers. Thus, 70% of companies believe that buyers will be more affected by the drop in their purchasing power in the coming months, which would condition their purchasing behaviour.
consumer barometer
Facing the end of the year, the barometer carried out by the employer among the companies in the sector reveals that 38.9% of the distribution companies anticipate a drop in their sales volumes of up to 5%, while 27.8% foresee a stagnation . in this registry and 33.3% do expect to grow. On the manufacturer side, 56% believe it will decrease in volume.
To try to correct this trend, 73% believe that promotional activity will grow in the second half of the year, with the clear objective of increasing sales volumes.
