Etro showed an advertising campaign called Eden of Etropìa. This is the first shoot under the direction of the brand’s new creative director, Marco de Vincenzo. WWD writes about it.
The campaign was created by Hong Kong-based photographer Zhong Lin. Filming took place in London. In the center of the plot is an apple. Now it will become a symbol of the Etro house. His sculptures will be installed in pop shops opening in 10 world capitals on Wednesday.
Marco de Vincenzo took over from Etro last year. His first collection for the Italian brand was for women, and the designer recently debuted at Men’s Fashion Week. His point of reference was the fashion of the 70s, when Etro had just launched, not as a fashion brand, but as a fabric company.
Previously, the Italian brand created an exclusive collection for online retailer Mytheresa. The creative director dedicated the new capsule to ’70s glam rock. We talk about it in more detail here.
