Flower and gift marketplace Flowwow has announced a rebrand. The company prepared the new concept together with the team of the Shchuka brand office.
“Our strategic objective is to bring joy and this idea formed the basis of the rebrand. Flowwow focuses on unique user experiences in e-commerce. We strive to turn each visit to the platform into a pleasurable event associated with important life moments and emotional experiences of customers. And this differentiates us from our competitors,” said Vyacheslav Bogdan, co-founder and CEO of Flowwow.
The idea of “giving joy”, which served as the basis for the rebrand, is reflected in the new brand identity. Coral was chosen as the main color: it creates a soft and pleasant atmosphere and stands out against the background of more aggressive bright tones, common in e-commerce. Flowwow’s new visual style was inspired by the fairy tale worlds of Walt Disney and the warm paintings of Henri Rousseau and immerses you in a world of pleasant emotions.
Flowwow started as a bouquet delivery service, but the company has gone beyond the flower market and has been developing new product categories for several years. Now the catalog has more than 25 categories, including flowers and gifts, confectionery and decoration, all of them associated with holidays, pleasant emotions and gift exchange. According to company representatives, the rebranding will help reflect the diversity of the brand, making it more universal and multifaceted.
Let us remember that together with Marina Spiridonova, head of the design department of the FMART by Flowwow floral studios, we remember the most striking “floral” phenomena and find out which ones to prepare for for the next season. You can read more here.
