Nina Ricci creative director Harris Reid presents the women’s fragrance Venus, which launches the brand’s new fragrance franchise. Previously, the fashion house had the lines Nina from 2006 and L’Air du Temps from 1948. WWD writes about this.
“I was taken to Grasse, where I met the team for the first time and literally picked jasmine. It was about how we could reimagine this incredible legacy from a new perspective. My mother was a perfumer, so scents play a key role in design thinking,” Reed said.
DSM-Firmenich perfumers Alexandra Monet, Olivier Cresp, who developed the Nina fragrance, and Nathalie Lorson were involved in the creation of Venus. Analysts are predicting sales of around 25 million euros in the first year. The name reflects the fascination with mythology of Robert Ricci, son of Nina Ricci, who founded the brand’s perfume business.
Harris Reed previously teamed up with Etro to launch a limited-edition capsule collaboration. The designer turned to the Italian brand’s archival fabrics to create silk blouses.
