On September 10, the presentation of the “Girl of the Big City” studio and a joint beauty box from the Ko-Lab platform and Moskvichka magazine took place at Coffeemania on Bolshaya Nikitskaya. On September 18, with information support from BURO, Ko-Lab will hold the first conference on age and health management in the Bounce space.
The results of a study by the NAFI analytical center, Moskvichka magazine and the Roscongress Foundation, devoted to the topics of a conscious attitude towards oneself and life, a modern view of health and a new perception of longevity, are as follows: 76% of Russian women pay attention to the manufacturer.
For most buyers, youth is perceived more as an internal state that is maintained through strong relationships with loved ones, the opportunity to do what they love, and good health. The main practices that allow you to achieve it: giving up bad habits, free time with family and loved ones, maintaining a balance between work and rest.
More than 70% of Russian women pay attention to the country of origin of the product when choosing personal care products, cosmetics and personal hygiene items (76%). Among the categories of cosmetics, Russians distinguish between care, decorative and medicinal.
It was on this research that Moskvichka magazine and Ko-Lab health and age management platform based their joint beauty box. It includes: Genosys moisturizing hyaluronic cream, a set with Dr. Ceuracle kombucha tea, Guinot refreshing cleansing milk, a gift certificate for a treatment of your choice at the Xella aesthetic medicine clinic, tips for Christina Fitzgerald’s nail restoration masks and much more.
We remind you that the first “Co-Lab” conference on age and health management will be held at Bounce on September 18. The co-authors of the project were co-founder of OMG company Olga Piven and expert in the field of aesthetic medicine, owner of Xella clinic, Ksenia Zaitseva.
