Lamoda announces the launch of a new partner in the Resale section – The Cultt. More than 100 exclusive articles with history will appear on the platform, some of which will be presented only on the service’s website. Among them are products from brands such as Coach, Tods, Dolce & Gabbana, Marc Jacobs and others.
Part of Lamoda’s sustainability strategy is to promote responsible purchasing. One of the most expensive and first resale purchases at Lamoda was a Chanel Grand Shopping Tote valued at more than 200,000 rubles. The brand has not launched this model since 2015. The Cultt will also present a real investment bag at Lamoda: the Chanel Classic Jumbo. The price of this model since 2015 has been growing each year by approximately 13%. In 2023, the retail price has already reached 10,500 euros, surpassing the prices of Hermès Birkin and Hermès Kelly.
The top 10 most popular brands by number of purchases include: Chanel, Dolce & Gabbana, Gucci, Saint Laurent, Louis Vuitton, Prada, Burberry, Dior, Bottega Veneta, and Chloe. All partners of the Resale section carefully check the condition and authenticity of things. The goods are paid for after receipt, which allows the Lamoda customer to be sure of the quality before making a purchase.
“At The Cultt, we continue to expand our communication channels and are excited to immerse the Lamoda audience in the world of used merchandise! All lots are presented in a single copy, so our range is always changing rapidly. Every week we replenish the store catalog by adding drops of fresh new products to the platform. We supply all of The Cultt’s selection products with photographs and descriptions of the nuances and imprints of life, for the most part they are quite insignificant,” says Maria Pyankova, Operations Manager at The Cultt.
Previously, BLCV and Lamoda presented a joint denim collection. The capsule is based on the brand’s most popular silhouettes. We talk about it in more detail here.
