Louis Vuitton has unveiled an advertising campaign for its Fall/Winter 2024 men’s collection inspired by the Wild West. The brand’s creative director Pharrell Williams presented it in January this year at Paris Fashion Week. HypeBeast writes about it.
In the images, the models, captured by photographer Colin Dodgson, travel through snowy mountains and ride horses. They showed cowboy hats, fringed coats and jackets, classic jeans, checked shirts and updated versions of Louis Vuitton Speedy bags. The collection’s color palette contains many traditional colors of the Western aesthetic: sand, brown and beige tones are intertwined with white, blue and sky blue.
Previously, Louis Vuitton created trays for Olympic medals. The products are covered in leather with a distinctive brown and beige checkered pattern. We discuss them in more detail here.
