It became known what kind of coffee employees of Russian banks prefer. Employees of credit institutions answered this question, and the picture was supplemented with sales data from the Camera Obscura cafe, popular with employees of the large “banking group” near the Technopark metro station.
The results of the studies turned out to be almost identical, but in some positions they diverged. For example, a social survey conducted among employees of MTS Bank showed that employees more often prefer latte drinks. Of 750 employees from all regions where the bank is present, 68.5% of those surveyed voted for them.
In first place is the cappuccino, whose taste preferences are found among a third of the participants in the study (32.9%). In the second line in popularity is coffee with milk (23.1%), and closes the top three – the American (12.7%). By the way, black coffee is chosen by 24.4% of those surveyed.
But only 3.2% completely dispenses with tonic drinks.
The sales data for the bank’s joint coffee shop with the well-known Camera Obscura chain differs somewhat, although there was no discrepancy in determining the sales leader: 44% fell on the cappuccino ratio. The second row belongs to the flat white, and the third position belongs to the American, they represented 15% and 10% respectively.
Analysts point out that the popularity of coffee in offices is always very high. Most often, the drink is bought before the start of the working day, because it gives energy, allows you to finally wake up and get into the working rhythm. On the ground floor of the business center there are three classic cafeterias with a barista and an automated self-service, where everyone can buy drinks. And in the corporate cafe “Dream” only for employees of MTS Bank and visitors. All cafeterias have strong sales, despite the fact that coffee machines with free coffee and tea for employees are installed on all eight floors.
As the company explains, the 5% cashback that can be obtained when buying with MTS Bank cards in coffee shops and restaurants also stimulates demand in coffee shops, which represents significant savings. Today, many Russian banks are betting on such products, which allows Russians to receive pleasant bonuses.
