Prada Linea Rossa is collaborating with mountain biker David Godzik, who was the first in his discipline to ride a track built on a moving train. The road was 2.7 metres wide, and the athlete was hampered by gusts of wind and a limited number of landmarks.
“It was a dream come true. The most difficult thing was that the springboards were coming towards me and not the other way around. The track was narrow, which increased the difficulty. I am glad to have made this project possible and I am grateful to Red Bull and Prada for their support. I must say that Linea Rossa products really helped me achieve this feat,” said Godzik.
Prada Linea Rossa has created functional clothing for athletes that provides the mobility needed to perform such dynamic tasks. This is the latest event between the brand and Red Bull, which aims to support sporting initiatives.
Prada previously opened a pop-up store in Barcelona. It is located in the Port Vell Marina. We talk about it in more detail here.
