Present & Simple has presented a new advertising campaign for Bella Italia, shot in Milan. The model was co-founder of the brand and creative director Kamilla Reutova. According to representatives of the brand, the filming should convey the idea of external restraint, behind which lies fragility and a subtle spiritual organization.
The basis of the capsule are blazers, wide trousers tailored in a masculine style, cardigans with a crochet effect, as well as dresses, blouses and airy skirts made of flowing Italian silk. In the warm season, exclusive three-piece suits and short cardigans are made from light materials: linen and cotton.
A special place in the collection is occupied by models made with European fabrics and threads. The Annette set is made from fabric created for Ralph Lauren, while the Brigitte suits are made from Italian cotton. The palette included milky white, boiling white, butter color and muted terracotta shades: coffee and baked yellow.
Previously, Present & Simple introduced a vacation capsule. All products are made from natural fabrics, including linen, cotton and silk. We talk in more detail here.
