Rihanna has become the new face of J’Adore Dior perfume. In this role, she will replace Charlize Theron, who has been the fragrance’s ambassador for more than 20 years.
“Since its creation in 1999, J’Adore has always represented strong, successful and inspiring women. “Rihanna is the queen of our time, an inspiring figure and a symbol of female empowerment,” said Véronique Courtois, CEO of Parfums Christian Dior.
J’Adore’s first advertising campaign starring the singer will launch on September 1.
Let us remember that Prada named the Chinese actress, screenwriter and comedian Jia Ling as its new brand ambassador. In the advertising campaign created by photographer Wang Ziqian, she starred in the latest collection of the Prada Galleria brand in Soft Grain.
