Sporty & Rich founder Emily Oberg has opened the brand’s first offline boutique in the former Dior Homme building in Soho. The interior design was in charge of Emily herself, trying to reflect the aesthetics of the brand in the space. The store with an area of more than a thousand square meters houses a beauty salon and a cafeteria. Hypebae writes about it.
In addition to a wide range of clothing and products for an active lifestyle, customers can go for wellness treatments in the store. In addition, the boutique has a cafeteria where you can have coffee, tea, matcha, juices, smoothies or vitamin shots.
Let’s remember that Sporty & Rich, in collaboration with the French hotel du Cap-Eden-Roc, recently launched a capsule collection. In it, the brand’s founder, Emily Oberg, was trying to rethink hotel linen.
