The heroine of the new filming of Ushatava was actress Victoria Miroshnichenko, who played one of the main roles in the film “Limonov, the Ballad of Eddie” by Kirill Serebrennikov. She tried on pieces from the Second Dress bridal collection.
Victoria played herself in the campaign because she loves dressing up even for no reason. The appearance of the actress before the lens was preceded by a traditional rehearsal, as in cinema and theater: the actress truly “entered” into each image, presenting the special character of a separate thing, adjusting gestures and movements.
The girl also gave an interview to the brand and talked about preparing looks for the Cannes Film Festival together with stylist Ramil Mustafayev: “Rama, the team and I discussed for a long time where to wear each look. For the photocall and press conference we imagined a Balenciaga look. Rama contacted the brand team, but the festival was just over a week away and the desired image could not be found. Then, paradoxically, the idea arose to write to Renata Litvinova, a friend of the brand. Renata responded and sent a black dress with a long train to Cannes from Paris. It was also my thirtieth birthday: Renata said this was her gift for my birthday and she wished the dress would bring me good luck. Happiness, love and gratitude knew no limits. Renata turned out to be the sorceress of my birthday who makes dreams come true.”
Previously, Aisultan Seitov starred in the Ushatava campaign. He tried on a transparent jacket from the SS24 Paper Street collection. We talk in more detail here.
