Pixar has always been one of the leading animation studios in the film industry: “Toy Story”, “Monsters Inc.”, “The Incredibles”, “Cars” – all these cult projects were released by the famous American company.
However, in the mid-2010s, the studio experienced its first failures. First, Cars 3 grossed a modest $383 million and lukewarm reviews, then The Good Dinosaur earned only $332 million on a $200 million budget, and then the pandemic hit. Due to the paradigm shift, the studio began a series of failures: “Onward”, “Soul”, “Luca”, “I’m Blushing”, “Buzz Lightyear”, “Elementary” – all these projects showed disastrous results at the box office.
And on June 14, Inside Out 2 was released, a sequel to one of Pixar’s most popular new franchises. To the delight of studio employees and Disney itself, the film has already grossed more than $1.2 billion and continues its successful run in theaters around the world, and the sequel will soon become the company’s highest-grossing project.
We try to uncover the secret behind Inside Out 2’s success and why it’s one of the most important releases in Pixar’s history.
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“Inside Out 2” is an amazing cartoon that adults and children must see
“Puzzle 2”: information about the cartoon.
Name: “Inside Out 2” Director: Kelsey Mann Voice actorsStars: Amy Poehler, Maya Hawke, Kensington Tallman and others release date: June 14, 2023 Gender: cartoon, comedy, drama, family Duration: 96 minutes A country: USAbox office: $1.1 billion and growing.
The video is available on iVideos’ YouTube channel. The video is copyrighted by Disney.
This is a sequel to one of Pixar’s most successful works.
Even before the premiere, viewers showed great interest in Inside Out 2: the first trailer became the most popular animated trailer in Disney history. In addition, the project was very actively discussed on social networks, trying to guess what the plot of the sequel would be about.
Viewers fell in love with Riley’s character and her emotions back in 2015, so they were happy to continue the story about the character’s growth. In general, this is how new installments of popular series work.
This is a family-friendly cartoon with a clear plot.
The most important feature of Inside Out 2 is its family-friendly approach. You can go to the cartoon with your whole family and enjoy a story that everyone will be able to understand.
This is an important feature, even for American audiences, who prefer to go to the cinema in large groups. The film’s box office in its home region has now exceeded the gigantic figure of 500 million dollars.
Puberty will be a challenge for Riley
Photo by: Pixar
Convenient duration
With a runtime of 1 hour and 36 minutes, Inside Out 2 is one of the shortest movies of 2024. And this is very convenient for both viewers and cinemas.
The former will not have to spend much time sitting in front of the big screen with their children. The latter can organize more sessions per day, earning even more money. In the end, everyone wins, including the filmmakers.
High ticket prices
Movie ticket prices are one of the most talked about topics in the film industry. In recent years, cinemas around the world have raised prices for weekend screenings, offering discounts for group purchases.
Thanks to this, the overall box office of popular films is constantly growing, as viewers also spend more money on tickets. This leads to the fact that, with a relatively similar number of visitors, the box office of modern films is higher than before.
In the United States alone, the average ticket price is $10.78, although in 2020 this figure did not exceed $9.18.
Good reviews from viewers and critics.
Reviews play a major role in the success of Inside Out 2. Even before its release, critics hailed the cartoon as “Pixar’s big comeback” and a worthy successor to the first part.
And after the premiere, viewers were also delighted and began to recommend the animated film for viewing on social networks. This led to the project receiving very high ratings on the aggregator Rotten Tomatoes: 90% from journalists and 96% from the audience.
“Puzzle 2” Ratings from Critics and Viewers
Photo from: Rotten Tomatoes
Lack of powerful competitors in the cinema.
Another important factor in the success of Inside Out 2 is the release date. The cartoon premiered after the release of Kung Fu Panda 4, Dune 2 and Godzilla vs. Kong, when there was relative calm at the box office. This means that most of the screenings in cinema chains were for the Pixar project.
Only on July 3 did the film face a strong competitor: Despicable Me 4, but the biggest box office drop is expected at the end of the month. Then, Deadpool and Wolverine will be released in theaters, which is also expected to gross billions, and by then the mainstream audience will have had enough of the cartoon.
MARVEL BET BIG ON DEADPOOL AND WOLVERINE
Photo by: MARVEL
Online premiere, only in autumn
The coronavirus pandemic has set a new standard for digital releases of modern films. Whereas previously this or that film could be watched online months after its release in cinemas, it can now be released online after a shocking few weeks.
Such a small difference between theatrical release and digital services seriously impacts the box office. Many people do not understand why they should pay so much money to go to the cinema if they can watch it at home at a lower price in a month.
With Puzzle 2, the situation was the opposite. Even before the release of the cartoon, Pixar announced that it would be possible to watch the film on digital services no earlier than September, thus persuading home moviegoers to go to the cinema. A similar approach previously worked for Barbie and Oppenheimer, the most popular films of last year.
“Barbie” and “Oppenheimer” earned more than $2.4 billion at the box office between them
Photo: Warner Bros./Universal Pictures
The future of Pixar
“Inside Out 2” now ranks third on the list of the highest-grossing animated films of all time. The film is second only to “Super Mario Brothers” ($1.36 billion) and “Frozen 2” ($1.41 billion), and has every chance of topping the list of top-grossing animated films of all time.
But it’s already clear that Pixar’s future looks bright. After major layoffs in the spring, the company has proven that it can still produce blockbusters and tell new stories, albeit in already-established universes.
In the coming years, we’ll see Toy Story 5, Frozen 3 and Zootopia 2, continuations of the studio’s most popular franchises. The company will take a more cautious approach to completely new projects and continue to tell stories that resonate around the world.
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