Apple and Hermès presented a collaboration. The brands collaborated to develop straps for the new Watch Series 9 watches. The device was shown at the technology company’s presentation. This time the brands refused to use leather.
For a few years now, Hermès has been producing accessories for Apple technology. The range includes watch bands, a keychain case for AirTag trackers, and a case for AirPods headphones. Now the brands were working on a more environmentally friendly launch.
The straps use rubber and knitwear. Apple has announced that it will stop using leather in its accessories. At the same time, the fashion house will continue to offer leather straps of its own production, compatible with Apple watches. A new dial matching the Hermès style was also presented.
The day before, Apple held its traditional grand presentation of new devices and services. The company introduced the long-awaited iPhone 15 line, Apple Watch Series 9, Apple Watch Ultra 2, and the updated AirPods 2 headphones. We talk in more detail here.