On September 12, Apple will hold its traditional fall presentation. The Russian cinema chain Mirage Cinema, together with UNIT, will screen it on the big screen. Tickets for the exclusive event have already started selling on the chain’s website.
The screening will take place on September 12 in the Mirage cinema of the Bolshoi cinema in St. Petersburg. Judging by the website, tickets have already been sold out, but at first they cost from 440 rubles for a standard seat to 2150 rubles for a sofa for three. Mirage has not yet announced whether something similar is planned for other theaters in the chain.
Instead of a traditional presentation, they will organize a large-scale independent event there. A certain conceptual presentation is planned, foreshadowing the main and even more mysterious part called Mystery Box, and even an auction. At the beginning of the event, guests will be informed about upcoming new products and shown a realistic concept so they have something to compare to. And after the presentation, everyone will be able to reserve devices on the spot and be among the first to receive them in St. Petersburg. Along the way, an exclusive exhibition will be held, which will feature rare vintage models of Apple equipment.
According to plans, on September 12, Apple will present the long-awaited iPhone 15 line, several new Apple Watch models, including updates to the Apple Watch Series 9 and Apple Watch X, and possibly new watches from the Ultra collection. Additionally, Cupertino residents are expected to unveil updated iPads, AirPods Pro, and the final versions of iOS 17 and iPadOS 17.
