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Blood Orange, Sonic Youth and Yanka Diaghileva: Which tracks reflect the values ​​of the Secrets brand

Date: July 8, 2024 Time: 15:13:45

Text: Anastasia Drozdova

05/07/24, 12:00 2024-07-05T12:00:24+03:00 Listen to Secrets X Buro – soofaar on Yandex Music

Svetlana Vladimirskaya – “My Boy”

The most beautiful love song in the New Vintage style. 31 years after its recording, it has not lost its freshness and relevance, just like the vintage engagement jewelry, whose design we turn to for inspiration.

This Mortal Coil – “Song to the Siren”

A sudden numbness from the beauty around you – when it seems like the air has frozen and you can see every droplet trembling in the rainbow haze – this is the association that this version of Tim Buckley’s song evokes for me. One of our secret skills is the ability to see beauty in the simple things around us and to convey this impression.

Advertising campaign for the Mars collection.

Blood Orange – “Chosen One”

We believe in love at first sight, which happens with something unique and different from everything else. We often choose materials with character for the work: natural stones with a unique pattern, hand-molded textured paper, man-made prints.

Yanka Diaghileva – “Nyurk’s Song”

A mix of folk songs and Yanka Diaghileva’s melancholic punk lyrics of piercing beauty. We love these unexpected combinations for their freshness and often use them in our work: for example, in one of the collections we mixed the usual enamel with Victorian and archival jewellery by Vivienne Westwood.

Spring collection advertising campaign.

Sonic Youth – “Shadow of a Doubt”

The track, inspired by Alfred Hitchcock films, is immersive and evokes dream or fantasy scenes, blurred as if painted with watercolors. In our creative quest, we regularly turn to our inner world and find ideas for the most emotional experiences in nostalgic daydreams and dream fragments.

Spring collection advertising campaign.

Angelo Badalamenti – “Theme from Twin Peaks”

An immersive soundtrack for a great series, like a dream. It captivates and awakens faith in the magical: this is exactly the effect we try to achieve with each new Secrets session.

Alexey Rybnikov – “The Last Poem”

The song is a declaration of love with a hint of quiet sadness. The heart of Secrets is the Russian cultural and heritage code. We are proud that every detail, from packaging to jewelry, is made in our country.

Advertising campaign for the Mars collection.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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