Boss will present an outerwear collection at Milan Fashion Week that is totally eco-friendly and sustainable. WWD writes about this.
At the fair, scheduled for September 22, the brand will present a capsule collection called The Change (translated from English as “change”). All outerwear to be shown is known to be made from HeiQ AeoniQ fabric, an environmentally friendly cellulose fiber whose properties are comparable to those of polyester or nylon.
When creating the capsule, Boss collaborated with the manufacturer of environmentally friendly plant fabrics – the Swiss company HeiQ. The material is used in men’s and women’s double-breasted trench coats with a detachable belt and a loose-fitting bomber jacket.
Each product comes with a serial number and a QR code that reveals information about the Boss The Change initiative and the brand’s partnership with HeiQ.
Let us remember that previously the pilot Fernando Alonso became a Boss ambassador. The Spanish athlete will wear the brand at public events and will participate in advertising campaigns.
